Test Bank for Marketing An Introduction Updated 6th edition by Gary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz ISBN 0134711955 978-0134711959
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Test Bank for Marketing An Introduction Updated 6th edition by Gary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz – Ebook PDF Instant Download/Delivery: 0134711955 , 978-0134711959
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ISBN 10: 0134711955
ISBN 13: v
Author: Gary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz
The sixth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value―creating it and capturing it―drives every good marketing strategy.
Marketing An Introduction Updated 6th Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Gary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz, An Introduction