Test Bank for Marketing Channel Strategy 8th Edition by Robert Palmatier, Louis Stern, Adel El Ansary, Erin Anderson ISBN 0133357082 978-0133357080
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Test Bank for Marketing Channel Strategy 8th Edition by Robert Palmatier, Louis Stern, Adel El Ansary, Erin Anderson – Ebook PDF Instant Download/Delivery: 0133357082, 978-0133357080
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Product details:
ISBN 10: 0133357082
ISBN 13: 978-0133357080
Author: Robert Palmatier, Louis Stern, Adel El Ansary, Erin Anderson
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.
Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
Marketing Channel Strategy 8th Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Robert Palmatier, Louis Stern, Adel El Ansary, Erin Anderson, Marketing Channel Strategy