Test Bank for Marketing Channels 8th Edition by Bert Rosenbloom – Ebook PDF Instant Download/Delivery: B00B7M9SQW , 978-1133707578
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Product details:
ISBN 10: B00B7M9SQW
ISBN 13: 978-1133707578
Author: Bert Rosenbloom
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
Marketing Channels 8th Table of contents:
Part 1. Marketing Channel Systems
Part 2. Developing the Marketing Channel
Part 3. Managing the Marketing Channel
Part 4. Additional Perspectives on Marketing Channels
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