Test Bank for Marketing Defined Explained Applied 2nd Edition by Michael Levens – Ebook PDF Instant Download/Delivery: 0137503469, 9780137503469
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Product details:
ISBN 10: 0137503469
ISBN 13: 9780137503469
Author: Michael Levens
For undergraduate Principles of Marketing courses.
A unique breakdown of marketing that speaks to students’ learning style.
Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students. The unique visual and organizational style of the text clearly presents key information that draws students into the material, allowing them to use their text rather than passively read it.
The second edition features a new format that makes it easier for students to study and learn the material.
Marketing Defined Explained Applied 2nd Table of contents:
Chapter 1. The Meaning of Marketing
Chapter 2. The Market in Marketing
Chapter 3. Planning and Marketing in an Organization
Chapter 4. A Broader Perspective on Marketing
Chapter 5. Global Marketing
Chapter 6. Value for Customers
Chapter 7. A Perspective on Consumer Behavior
Chapter 8. Consumer Insight
Chapter 9. The Brand
Chapter 10. Segmenting, Targeting, and Positioning
Chapter 11. The Marketing Plan
Chapter 12. Product and Service Strategies
Chapter 13. Pricing Strategies
Chapter 14. Supply Chain and Distribution Strategies
Chapter 15. Retailing and Wholesaling
Chapter 16. Marketing Communications: Advertising and Sales Promotion
Chapter 17. Personal Selling and Direct Marketing Strategies
Chapter 18. Integrated Marketing Communications
Chapter 19. The Marketing Mix
Chapter 20. Marketing Measurement
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