Test Bank for Marketing for Hospitality and Tourism 7th Edition by Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu ISBN 0134151925 9780134151922

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Product details:

ISBN 10: 0134151925
ISBN 13: 9780134151922 
Author: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

Marketing for Hospitality and Tourism 7th Table of contents:

Chapter1 : Introduction

Chapter 2: Content

Chapter 3: Conclusion 

Chapter 4: Appendices

Chapter 5: Glossary

Chapter 6: References 

Chapter 7: Index

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Tags: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu, Hospitality and Tourism