Test Bank for Marketing Principles 3rd edition by William Pride, Ferrell, Brian Lukas, Sharon Schembri, Outi Niininen, Riza Casidy ISBN 017038618X 9780170386180

Test Bank for Marketing Principles 3rd edition by William Pride, Ferrell, Brian Lukas, Sharon Schembri, Outi Niininen, Riza Casidy – Ebook PDF Instant Download/Delivery: 017038618X, 9780170386180
Full download Marketing Principles 3rd edition after payment

Product details:

ISBN 10: 017038618X
ISBN 13: 9780170386180
Author: William Pride, Ferrell, Brian Lukas, Sharon Schembri, Outi Niininen, Riza Casidy

Introduce the essentials and latest trends in today’s marketing with strong visuals and exciting, timely discussions found in the proven marketing text for students of all backgrounds – Marketing Principles, 3e. This Asia-Pacific text contextualises marketing theory and practice with extensive real-world examples from Australia, New Zealand and individual countries across the region. This edition’s extensive coverage of current marketing strategies and concepts addresses social media, sustainability, globalisation, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate especially well with today’s students who are striving for success in today’s fast-paced, evolving business world. Captivating photos, screenshots, advertisements, and examples from actual life make concepts meaningful for students. A wealth of learning supplements, such as self-testing, videos, and an interactive marketing plan, further help your students develop critical decision-making and marketing skills.

Marketing Principles 3rd Table of contents:

Chapter1 : Introduction

Chapter 2: Content

Chapter 3: Conclusion 

Chapter 4: Appendices

Chapter 5: Glossary

Chapter 6: References 

Chapter 7: Index

People also search for Marketing Principles 3rd:

marketing principles about pricing

marketing principles of marketing aes

marketing principles center around which of the following

what are the principles of marketing

marketing principles of business

Tags: William Pride, Ferrell, Brian Lukas, Sharon Schembri, Outi Niininen, Riza Casidy, Marketing Principles