Test Bank for Marketing Research 8th Edition by Alvin Burns, Ann Veeck, Ronald Bush – Ebook PDF Instant Download/Delivery: 0134167406 , 978-0134167404
Full download Marketing Research 8th edition after payment
Product details:
ISBN 10: 0134167406
ISBN 13: 978-0134167404
Author: Alvin Burns, Ann Veeck, Ronald Bush
For courses in global marketing.
Marketing Research
The Eighth Edition of Marketing Research continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data.
This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study throughout the text helps readers relate the material to the real world–and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.
Marketing Research 8th Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Alvin Burns, Ann Veeck, Ronald Bush, Marketing Research