Test Bank for Marketing Research Methodological Foundations 10th Edition by Dawn Iacobucci, Gilbert Churchill ISBN 0324359950 978-0324359954
Original price was: $70.00.$35.00Current price is: $35.00.
Instant download (Test Bank) Marketing Research Methodological Foundations 10th Edition by Dawn Iacobucci after payment
Test Bank for Marketing Research Methodological Foundations 10th Edition by Dawn Iacobucci, Gilbert Churchill – Ebook PDF Instant Download/Delivery: 0324359950, 978-0324359954
Full download Marketing Research Methodological Foundations 10th edition after payment
Product details:
ISBN 10: 0324359950
ISBN 13: 978-0324359954
Author: Dawn Iacobucci, Gilbert Churchill
Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for today’s marketing research, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, ensures the reader develops a strong conceptual as well as practical understanding of marketing research as it’s practiced today. The book’s thorough coverage of the six stages of the research process provides a solid marketing research framework while addressing topics and tools of emerging importance. New Qualtrics research activities and coverage of SPSS 17 offer first-hand practice with some of the most popular online survey tools used in business today. With its proven applications, clear presentation, and variety of timely cases, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, serves as an exceptional learning tool for today’s learners and as an invaluable reference tool for professionals throughout their careers.
Marketing Research Methodological Foundations 10th Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
People also search for Marketing Research Methodological Foundations 10th:
stages of marketing research
marketing research methodological foundations
marketing research vs market research
foundation of research methodology
marketing research methodological foundations 1st edition
Tags: Dawn Iacobucci, Gilbert Churchill, Marketing Research, Methodological Foundations