Test Bank for Marketing The Core 5th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes – Ebook PDF Instant Download/Delivery: 0078028922, 978-0078028922
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Product details:
ISBN 10: 0078028922
ISBN 13: 978-0078028922
Author: Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
Marketing: The Core 5e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty – from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing: The Core utilises a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing
Marketing The Core 5th Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes, The Core