Test Bank for New Products Management 11th Edition by Merle Crawford, Anthony Di Benedetto – Ebook PDF Instant Download/Delivery: 007802904X, 978-0078029042
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Product details:
ISBN 10: 007802904X
ISBN 13: 978-0078029042
Author: Merle Crawford, Anthony Di Benedetto
Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.
New Products Management 11th Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Merle Crawford, Anthony Di Benedetto, New Products Management