Test Bank for Principles of Marketing 16th Edition by Kotler Armstrong, Gary Armstrong – Ebook PDF Instant Download/Delivery: 0133795020, 978-0133795028
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Product details:
ISBN 10: 0133795020
ISBN 13: 978-0133795028
Author: Kotler Armstrong, Gary Armstrong
Help students learn how to create customer value and engagement
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
Principles of Marketing 16th Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Kotler Armstrong, Gary Armstrong, Principles of Marketing