Test Bank for Principles of Marketing 9th Edition by Philip Kotler – Ebook PDF Instant Download/Delivery: 0132605015 , 978-0132605014
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Product details:
ISBN 10: 0132605015
ISBN 13: 978-0132605014
Author: Philip Kotler
Principles of Marketing has been recognized as the gold standard of Marketing texts due to it’s accessibility and breadth anchored by solid academic grounding, while continuing to be engaging and relevant. The ninth Canadian edition of Principles of Marketing has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and relationships.
Principles of Marketing 9th Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Philip Kotler, Principles of Marketing