Test Bank for Services Marketing Interactive Approach 4th Edition by Raymond Fisk, Stephen Grove, Joby John – Ebook PDF Instant Download/Delivery: 1285057139, 978-1285057132
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Product details:
ISBN 10: 1285057139
ISBN 13: 978-1285057132
Author: Raymond Fisk, Stephen Grove, Joby John
Interactive Services Marketing covers the essentials of services marketing–with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions–both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.
Services Marketing Interactive Approach 4th Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Raymond Fisk, Stephen Grove, Joby John, Services Marketing