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Product details:
ISBN 10: 0132664232
ISBN 13: 978-0132664233
Author: Fred David
A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.
In todays economy, gaining and sustaining a competitive advantage is harder than ever.Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.
The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with up-to-date coverage in every chapter.
Strategic Management A Competitive Advantage Approach Concepts and Cases 14th Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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