Test Bank for Strategic Management of Technological Innovation 4th Edition by Melissa Schilling 0078029236 9780078029233

Test Bank for Strategic Management of Technological Innovation 4th Edition by Melissa A. Schilling  – Ebook PDF Instant Download/Delivery: 0078029236, 978-0078029233

Product details:

ISBN 10: 0078029236
ISBN 13: 978-0078029233
Author:  Melissa A. Schilling 

Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.

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