THINK Public Relations 2nd Edition by Dennis Wilcox, Glen Cameron, Bryan Reber, Jae Hwa Shin – Ebook PDF Instant Download/Delivery: 0205857256, 978-0205857258
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Product details:
ISBN 10: 0205857256
ISBN 13: 978-0205857258
Author: Dennis Wilcox, Glen Cameron, Bryan Reber, Jae Hwa Shin
THINK Currency. THINK Relevancy. THINK Public Relations.
The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession.
A better teaching and learning experience
This program will provide a better teaching and learning experience―for you and your students. Here’s how:
- Improve Critical Thinking―Questions and cases throughout the text encourage students to think critically about public relations topics.
- Engage Students―An appealing visual design and real-world applications engage students in the material.
- Apply Ethics― Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today.
THINK Public Relations 2nd Table of contents:
1 What is Public Relations?
2 Careers in Public Relations
3 The Growth of a Profession
4 Today’s Practice: Departments and Firms
5 Research and Campaign Planning
6 Communication and Measurement
7 Public Opinion and Persuasion
8 Managing Competition and Conflict
9 Ethics and the Law
10 Reaching Diverse Audiences
11 The Mass Media
12 The Internet and Social Media
13 Events and Promotions
14 Global Public Relations
15 Corporate Public Relations
16 Entertainment, Sports, and Tourism
17 Government and Politics
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Tags: Dennis Wilcox, Glen Cameron, Bryan Reber, Jae Hwa Shin, THINK Public Relations