Tourism Management 5th Edition by Stephen Page – Ebook PDF Instant Download/Delivery: 1138784567 , 978-1138784567
Full download Tourism Management 5th edition after payment
Product details:
ISBN 10: 1138784567
ISBN 13: 978-1138784567
Author: Stephen Page
One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject.
It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data and statistics.
Tourism Management 5th Table of contents:
1 Tourism today: Why is it a global phenomenon embracing all our lives?
Introduction
Travel and sustainability
Case Study 1.1 The Maldives, tourism and sea level change
Innovation in Sustainability 1.1 Sustainability as a philosophy to transform the impact of travel an
Case Study 1.2 Water equity issues and sustainability in the developing world
Why study tourism? Is it just about enjoyment and holidays?
The leisure society
The internet and social media
Concepts: Tourism, the tourist and travel
An organizing framework for the analysis of tourism
The tour, holidays, leisure time and the destination
Measuring tourism
The growth of global tourism and volatility in demand
New forces affecting tourism: Globalization, inequality and the developed and developing world
Case Study 1.3 Tourism and poverty alleviation
A framework for the book
Tourism and management as a focus for the book
Managing tourism demand and supply: The perennial management challenge for tourism organizations
The tourism supply chain
Managing the tourism sector
2 Tourism: Its origins, growth and future
Introduction
Tourism in classical times
The Middle Ages
The Renaissance and Reformation
The European Grand Tour
Case Study 2.1 Changing patterns of spa development as a form of tourism
Tourism and the coast: Transition from spas to the seaside resort
Case Study 2.2 The evolution of tourism in the USA, 1750s to 1850s – from spas and mineral springs
Tourism in the Edwardian and inter-war years
Case Study 2.3 Tourism and the First World War
Case Study 2.4 Tourism in the inter-war years
Case Study 2.5 The growth of the British holiday camp
Post-war tourism: Towards international mass tourism
The future of tourism
Case Study 2.6 Emerging outbound markets: The BRIC and MINT economies
Space tourism
Conclusion
3 Demand: Why do people engage in tourism?
Introduction
What is tourism demand?
The motivation dichotomy: Why do people go on holiday?
Intrinsic and extrinsic motivation
Case Study 3.1 Volunteer tourism
Maslow’s hierarchy model and tourist motivation
The tourism tradition of motivation studies: Classifying and understanding tourist motives
Consumer behaviour and tourism
Gender and ethnicity
Case Study 3.2 The emergence of ecotourism markets in Brazil
Psychographic segmentation
Purchasing a holiday
The tourist image of products and places
Innovation in Sustainability 3.1 Repositioning a resort to address mass tourism demand – Calvià,
The future of tourism demand
Case Study 3.3 Emergent forms of tourism demand – dementia and tourism
Conclusion
4 Transporting the tourist I: Surface transport
Introduction
Transport, tourism and the tour
Policy issues in tourist transport
Case Study 4.1 Innovation in coach travel – Stagecoach’s megabus.com
Land-based transport
The car and tourist travel
Cycling
The UK’s national cycle network
Innovation in Sustainability 4.1 Slow travel
Coach and bus travel
Rail travel
Case Study 4.2 Tourist travel by rail – the Trans-Siberian railway
Water-based transport
Cruises
Ferries
Inland waterways
Managing land- and surface-based tourist transport
Innovation in Sustainability 4.2 Monitoring and reducing carbon consumption in tourism
5 Transporting the tourist II: The aviation sector
Introduction
The role of the airport as a tourist terminal facility
What is an airport and how is it operated?
The international airline industry
Trends in the airline industry in the new millennium
Case Study 5.1 Creating the world’s largest airline: The United–Continental merger in 2010
Managing the airline industry
Case Study 5.2 The performance and competitiveness of Chinese airlines
Regulating international air transport
Airline marketing: Its role and recent innovations
How airlines use marketing functions
The low-cost carriers: Aligning service provision to demand
Case Study 5.3 The low-cost carrier: The Southwest phenomenon
Low-cost carriers in Europe
Airline marketing and developing client relationships: Frequent flyer programmes and alliances
In-flight catering: A marketing opportunity?
Future trends
Conclusion
The future of tourist travel and transport
6 Accommodation and hospitality services
Introduction
The hospitality sector
The accommodation sector
The accommodation sector as a global phenomenon and operational issues
The characteristics of the accommodation industry
The management and development of the accommodation sector
Types of tourist accommodation
Serviced accommodation sector: Hotels
Case Study 6.1 Spa hotel development in Australia
Case Study 6.2 The Chinese hotel sector
The boutique hotel
Budget accommodation and hotels
The non-serviced accommodation sector
The caravan and motor home sector
Other issues for the accommodation sector
Eating out
Food festivals
Environmental issues
Innovation in Sustainability 6.1 Scandic Hotels and environmental issues – a pioneer in sustainabl
Human resources issues
Conclusion
7 Tour operating and travel retailing
Introduction
The tour operator
Economics of tour operation: Managing for profit
Tour operating business performance
Regulating tour operating
The European holiday market
ATOL trends
How do these companies compete for business?
Consumer trends affecting the future of tour operating
Innovation in Sustainability 7.1 Corporate Social Responsibility and tour operators
Demographic factors
Consumer issues in tour operating
Case Study 7.1 New technology and the holiday rep
Marketing and planning the holiday: The holiday brochure
Case Study 7.2 Thomas Cook’s Let’s Go! integrated marketing campaign in 2013/2014
Travel agents
The evolution of travel agents
Characteristics of travel agents
The organization of travel agents
Business travel
Travel agents and information communication technology
Social networking and tourism
Case Study 7.3 TripAdvisor, eWom and the rise of internet ratings of tourism products and services
The future of travel retailing
Conclusion
8 Visitor attractions and events
Introduction
Case Study 8.1 Events as attractions
Classifying visitor attractions
The events industry classified
Case Study 8.2 The international meetings market and work of the International Congress and Conventi
Visitor attractions in the UK: Recent trends and patterns
Visitor attractions: Product considerations
Attractions as a leisure product
Visitor attractions and the product life cycle
Visitor attractions and the visitor experience
The visitor experience at attractions: Key influences
Managing the visitor experience: Potential and prospects
Innovation in Sustainability 8.1 The greening of meetings and events
The future for visitor attraction management
Product development and innovation
Marketing and promotion
Revenue generation and funding
Education and training
Community and public sector intervention
Conclusion
9 The management of tourism
Introduction
Managing tourism businesses: Key principles
The purpose of management in tourism organizations
What do tourism managers manage?
Marketing tourism as a management function
The marketing mix
Managing operational issues in tourism businesses
Managing seasonality
Managing service provision: Human resource issues and service delivery
Service provision in tourism: A perennial management challenge?
Case Study 9.1 The evolution of research on services marketing
Developing and managing tourism ventures in the small business sector
Case Study 9.2 The Disney model of customer care
Tourism and innovation
Challenges for tourism managers
How and why does innovation occur and what is its significance in tourism?
Tourism management in action: Designing and developing a visitor attraction
Case Study 9.3 A feasibility study for a new tourism attraction: The scope and range of issues
Conclusion
10 The public sector and tourism
Introduction
Governments and tourism
Why governments intervene in the tourism sector
Government intervention and tourism performance
Tourism policy
How government organizations influence tourism
Planning and tourism
Does tourism planning exist?
Innovation in Sustainability 10.1 Championing sustainability in practice – the Global Sustainable
The planning process for tourism
Government tourism strategies
The public sector marketing of tourism
Innovation in Sustainability 10.2 Developing a country-based approach to sustainable tourism managem
The future of the public sector in the management of tourism
11 Managing the visitor and their impacts
Introduction
The geography of tourism: Its application to impact analysis
European tourism: Trends and patterns
The geography of European tourism based on air transport: Key trends and impacts
Analysing the impact of tourism
The economic impact of tourism
Constructing the economic impact of tourism
Social and cultural impacts of tourism
Tourism and the environment
The tourism industry response
Visitor management
Innovation in Sustainability 11.1 Getting tourists out of their cars onto public transport – the e
Case Study 11.1 The challenge of managing tourism growth: The case of Vietnam
Case Study 11.2 Managing the tourist impact in Venice
Future issues for visitor management
12 The future of tourism: Post tourism?
Introduction
The spread of tourism
The snowball and amoeba concepts in tourism
Case Study 12.1 The tourism strategy of Turkey to 2023
Understanding the future of tourism
Case Study 12.2 Understanding the future drivers of change for global tourism
The pressures for tourism to change
An ageing travelling public
New social trends
New outbound markets
Crises and disasters in tourism
Crises in tourism and business response: A management challenge?
Technology and tourism
Climate change, tourism and the environment: Its impact on future tourism trends
New business trends
Limiting tourism: The beginning of the end?
Towards a new tourism management concept: Managed tourism
People also search for Tourism Management 5th:
tourism management 5th edition
5th international conference on tourism management and hospitality
tourism management description
travel/tourism management major
tourism management 5th edition pdf
Tags: Stephen Page, Tourism Management