Traction How Any Startup Can Achieve Explosive Customer Growth 1st edition by Gabriel Weinberg, Justin Mares – Ebook PDF Instant Download/Delivery: 0698411876 , 9780698411876
Full download Traction How Any Startup Can Achieve Explosive Customer Growth 1st edition after payment
Product details:
ISBN 10: 0698411876
ISBN 13: 9780698411876
Author: Gabriel Weinberg, Justin Mares
Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
Traction How Any Startup Can Achieve Explosive Customer Growth 1st Table of contents:
PREFACE: Traction Trumps Everything
CHAPTER ONE: Traction Channels
CHAPTER TWO: Traction Thinking
CHAPTER THREE: Bullseye
CHAPTER FOUR: Traction Testing
CHAPTER FIVE: Critical Path
CHAPTER SIX: Targeting Blogs
CHAPTER SEVEN: Publicity
CHAPTER EIGHT: Unconventional PR
CHAPTER NINE: Search Engine Marketing (SEM)
CHAPTER TEN: Social and Display Ads
CHAPTER ELEVEN: Offline Ads
CHAPTER TWELVE: Search Engine Optimization (SEO)
CHAPTER THIRTEEN: Content Marketing
CHAPTER FOURTEEN: Email Marketing
CHAPTER FIFTEEN: Viral Marketing
CHAPTER SIXTEEN: Engineering as Marketing
CHAPTER SEVENTEEN: Business Development (BD)
CHAPTER EIGHTEEN: Sales
CHAPTER NINETEEN: Affiliate Programs
CHAPTER TWENTY: Existing Platforms
CHAPTER TWENTY-ONE: Trade Shows
CHAPTER TWENTY-TWO: Offline Events
CHAPTER TWENTY-THREE: Speaking Engagements
CHAPTER TWENTY-FOUR: Community Building
ACKNOWLEDGMENTS
APPENDIX: MIDDLE RING TESTS
INDEX
People also search for Traction How Any Startup Can Achieve Explosive Customer Growth 1st:
borrow traction how any startup can achieve explosive customer growth
traction how any startup can achieve explosive customer growth pdf
traction how any startup can achieve explosive customer growth summary
traction how any startup can achieve explosive customer growth epub
traction how any startup can achieve explosive growth
Tags: Gabriel Weinberg, Justin Mares, Startup Can, Customer Growth