The Truthful Art Data Charts and Maps for Communication 1st edition by Alberto Cairo – Ebook PDF Instant Download/Delivery: 0321934075, 978-0321934079
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Product details:
ISBN 10: 0321934075
ISBN 13: 978-0321934079
Author: Alberto Cairo
No matter what your actual job title, you are―or soon will be―a data worker.
Every day, at work, home, and school, we are bombarded with vast amounts of free data collected and shared by everyone and everything from our co-workers to our calorie counters. In this highly anticipated follow-up to The Functional Art―Alberto Cairo’s foundational guide to understanding information graphics and visualization―the respected data visualization professor explains in clear terms how to work with data, discover the stories hidden within, and share those stories with the world in the form of charts, maps, and infographics. In The Truthful Art, Cairo transforms elementary principles of data and scientific reasoning into tools that you can use in daily life to interpret data sets and extract stories from them.
The Truthful Art explains:
• The role infographics and data visualization play in our world
• Basic principles of data and scientific reasoning that anyone can master
• How to become a better critical thinker
• Step-by-step processes that will help you evaluate any data visualization (including your own)
• How to create and use effective charts, graphs, and data maps to explain data to any audience
The Truthful Art is also packed with inspirational and educational real-world examples of data visualizations from such leading publications as The New York Times, The Wall Street Journal, Estado de São Paulo (Brazil), Berliner Morgenpost (Germany), and many more.
The Truthful Art Data Charts and Maps for Communication 1st Table of contents:
Part I: Foundations
1. What We Talk About When We Talk About Visualization
To Learn More
2. The Five Qualities of Great Visualizations
The Hockey Stick Chart
Truthful
Functional
Beautiful
Insightful
Enlightening
To Learn More
Part II: Truthful
3. The Truth Continuum
Dubious Models
The Mind, That Clumsy Modeler
Why Are We So Often Mistaken?
Mind Bug 1: Patternicity
Mind Bug 2: Storytelling
Mind Bug 3: Confirmation
Truth Is Neither Absolute, Nor Relative
The Skills of the Educated Person
To Learn More
4. Of Conjectures and Uncertainty
The Scientific Stance
From Curiosity to Conjectures
Hypothesizing
An Aside on Variables
On Studies
Doing Experiments
About Uncertainty
To Learn More
Part III: Functional
5. Basic Principles of Visualization
Visually Encoding Data
Choosing Graphic Forms
A Grain of Salt
Practical Tips About those Tricky Scales
Organizing the Display
Put Your Work to the Test
To Learn More
6. Exploring Data with Simple Charts
The Norm and the Exceptions
The Mode, the Median, and the Mean
Weighting Means
Range
Some Fun with Ranges
To Learn More
7. Visualizing Distributions
The Variance and the Standard Deviation
Standard Deviation and Standard Scores
Presenting Stories with Frequency Charts
How Standardized Scores Mislead Us
Peculiarities of the Normal Distribution
Percentiles, Quartiles, and the Box Plot
Manipulating Data
Frequency Over Time
To Learn More
8. Revealing Change
Trend, Seasonality, and Noise
Decomposing a Time Series
Visualizing Indexes
From Ratios to Logs
How Time Series Charts Mislead
Communicating Change
To Learn More
9. Seeing Relationships
From Association to Correlation
Smoothers
Matrices and Parallel Coordinate Plots
Correlation for Communication
Regression
From Correlation to Causation
Data Transformation
To Learn More
10. Mapping Data
Projection
Data on Maps
Point Data Maps
Line Maps
The Basics of Choropleth Maps
Classifying Data
Using Choropleth Maps
Other Kinds of Data Maps
To Learn More
11. Uncertainty and Significance
Back to Distributions
The Standard Error
Building Confidence Intervals
Disclosing Uncertainty
The Best Advice You’ll Ever Get: Ask
How Has Stuff Been Measured?
Dispatches from the Data Jungle
Significance, Size, and Power
To Learn More
Part IV: Practice
12. On Creativity and Innovation
The Popularizers
News Applications
Those Enchanting Europeans
Making Science Visual
Culture Data
The Artistic Fringes
Epilogue: What Lies Ahead
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