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Twitter and Elections Around the World Campaigning in 140 Characters or Less 1st Edition by Richard Davis, Christina Holtz Bacha, Marion R Just ISBN 1138949345 978-1138949348

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Product details:

ISBN 10: 1138949345

ISBN 13: 978-1138949348 

Author: Richard Davis, Christina Holtz Bacha, Marion R. Just

Twitter already has become an important electoral communication tool between candidates, parties and their specific constituencies. No serious candidate campaign ignores Twitter, while political party organizations utilize Twitter to communicate with partisans, reinforce supporters, and mobilize voters.

Whereas much scholarship to date has focused primarily on Twitter’s political usage in the United States, there still remain many questions about the political uses and effects of Twitter in a global context. Does Twitter affect how reporters interact with candidates or even with each other? Does Twitter increase voter participation? Who is tweeting about elections? Why do people use Twitter in electoral contexts? Which type of candidate is more likely to use Twitter and why? Do parties differ in their use of Twitter, and why? Does Twitter increase candidate-voter interaction? Is Twitter shaping elections in various system contexts, and if so how? What is the influence of system context on Twitter use by parties, candidates, reporters, and voters?

Eloquently combining theory and practice, established and rising scholars in the field of political communication have been brought together to provide an essential overview of the influence of Twitter on elections in a comparative perspective. Readers of this book will not only learn everything there is to know about this specific influence of Twitter, but more broadly how to approach the study of various online tools in general.

Table of contents:

Part I: Election Journalism

1. Did Twitter Kill the Boys on the Bus? A Report from the Romney Campaign in 2012

Peter Hamby

2. Tweeting to the Press? Political Twitter Activity on Offline Media in the 2013 German Election Campaign

Christina Holtz-Bacha and Reimar Zeh

3. U.S. Political Journalists’ Use of Twitter: Lessons From 2012 and a Look Ahead

Logan Molyneux, Rachel R. Mourao, and Mark Coddington

4. Media Coverage of an Election Campaign on Twitter: The Case of Belgium in the EU Elections

Evelien D’heer and Pieter Verdegem

Part II: The Audience

5. Communication with Constituents in 140 Characters: How Members of Congress Used Twitter to Get Out the Vote in 2014

Heather K. Evans

6. South Korean Citizens’ Political Information Sharing on Twitter During the 2012 General Election

Jisue Lee, Hohyon Ryu, Lorri Mon, and Sung Jae Park

Part III: Parties, Candidates, and Campaigns

7. Message Repetition in Social Media: Presidential Candidate Twitter Feeds in the 2012 U.S. General Election

Kate Kenski and Bethany A. Conway

8. Campaigning on Twitter: The Use of Social Media in the 2014 European Elections in Italy

Sara Bentivegna and Rita Marchetti

9. Candidate Use of Twitter and the Intersection of Gender, Party, and Position in the Race: A Comparison of Competitive Male/Female Senate Races in 2012 and 2014

Marion R. Just, Ann N. Crigler, and Rose A. Owen

10. Who Gets to Say #Are You Better Off? Promoted Trends and Bashtagging in the 2012 U.S. Presidential Election

Joel Penney

11. Parties, Leaders, and Online Personalization: Twitter in Canadian Electoral Politics

Tamara A. Small

12. Social Media Coming of Age: Developing Patterns of Congressional Twitter Use, 2007-2014

David S. Lassen and Leticia Bode

13. From a Tweet to a Seat: Twitter, Media Visibility, and Electoral Support

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Tags: Richard Davis, Christina Holtz Bacha, Marion R Just, Twitter, Elections, Around the World, Campaigning, 140 Characters or Less