Understanding Digital Marketing 4th Edition

Instant download Understanding Digital Marketing 4th Edition pdf, docx, kindle format all chapters after payment.

Product details:

• ISBN 13: 9780749478445
  
• Author: Damian Ryan

Understand the fundamentals of digital marketing and enhance your digital marketing practice with the new edition of this essential guide, now one of the bestselling books in the industry and required reading for more than 100 universities and colleges, including Harvard University and the Chartered Institute of Marketing. The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketingis a practical, no-nonsense guide to digital marketing, the rules of new media and understanding the behaviours of the new generation of digital consumers. Thoroughly revised, this fourth edition features more information, fresh examples and case studies, and in-depth insider accounts of the latest developments in the industry from internationally recognized brands and digital marketing campaigns. Clear, informative and entertaining, this book covers key topics such assearch marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategiesmaking it essential reading for both practitioners and students alike.

Table contents:

Part 01. Digital marketing… the origin of…
Part 02. Have a plan and stick to it… strategy!
Part 03. Crouch, touch, pause… engage…
Part 04. Search: being found online
Part 05. Understanding social media
Part 06. Understanding e-mail marketing
Part 07. Understanding mobile marketing
Part 08. Content marketing and native advertising
Part 09. Understanding programmatic
Part 10. All about video
Part 11. Understanding online PR
Part 12. Understanding performance marketing
Part 13. Understanding the IoT
Part 14. Optimizing the customer and user experience
Part 15. The future of digital marketing

People also search:

digital marketing apprenticeship google

digital marketing associate

digital marketing analyst

digital marketing apprenticeship

digital marketing agency near me