Understanding Intercultural Communication Negotiating a Grammar of Culture 2nd edition by Adrian Holliday – Ebook PDF Instant Download/Delivery: 1351139509 , 9781351139502
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ISBN 10: 1351139509
ISBN 13: 9781351139502
Author: Adrian Holliday
Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including: the positive contribution of people from diverse cultural backgrounds; the politics of Self and Other which promote negative stereotyping; the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership. Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday’s own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.
Understanding Intercultural Communication Negotiating a Grammar of Culture 2nd Table of contents:
1 The grammar of culture
Cultural negotiation
Underlying universal cultural processes
Particular social and political structures
Particular cultural products
How the grammar is used
Further reference
Note
2 Cultural practices
‘Foreigners’ and ‘newcomers’
Examples and factors
How to behave
Anna visiting Beatrice’s family
Statements, resources and trajectories
Small culture formation on the go
Being successful – negotiating Self versus integration
Fallacy of cultural harmony
Global positioning and being Othered
Reflection
Dima and Christoff: future in-laws
Difference, then flexibility
Dima and Christoff: the issue with Facebook
Centred globalisation
De-centred globalisation
Reflection
Misunderstanding, Othering and achieving interculturality
The problem with ‘values’
Seductive statements about culture and easy answers
Positive understanding: appreciating complexity and finding the threads
Reflection
Further reference
Notes
3 Investigating culture
Approaching the unfamiliar and foreign
Against understanding
In favour of understanding
Francisca, Gita and Hande: looking for an intercultural methodology
Statements, positioning and discourses of culture
Essentialist discourse
Critical cosmopolitan discourse
Cultural resources
Underlying universal cultural processes
A constructivist qualitative approach
The problem with stereotypes and a centred approach
‘West versus the rest’ discourse
Reflection
Ivonne preparing to go abroad
Unresolved issues
Reflection
Opening up to complexity
Ivonne, Jung and Lan: using previous experience
Reflection
Asking ethnographic questions
Ivonne and Lan: complex views about eating
Reflection
Ethnographic narrative writing
Further reference
Notes
4 Constructing culture
Abi and Tomos: making a cultural event
Collaboration in small culture formation on the go
Reflection
Routinisation
Rituals
Reflection
Engineering conformity in the workplace
Reification
Dualities
Reflection
Self and Other
Idealisation and demonisation
Reflection
Small culture formation on the go
Cultural travel
What we imagine
Reflection
Further reference
Notes
5 Dialogue with structure
Essentialist statements versus observation
The case of Confucianism and critical thinking
The West as steward discourse of culture
Jenna and Malee and critical thinking
The university and tutors
Jenna and Malee
Reflection
Essentialism
Reflection
Jenna, Bekka and Malee: ‘assimilation’ and ‘Westernisation’
Reflection
Loss or development
Modernisation and globalisation
Reflection
Cultural traps
Creative cultural behaviour
Duality
Reflection
Further reference
Notes
6 Grand narratives of nation and history
Ivonne, Chung and Ning: simple things about food
Invention
Reflection
Stefan, Alicia and Roxana: ‘it’s what you wear’
Blind spots in criticality
Reflection
Kay and Pushpa: sociological blindness
Reflection
Types and solutions
Alicia: critical reading
Reflection
Taking stock
Orientalism
Reflection
Further reference
Notes
7 Discourses of culture
Discourses
Gains, losses and power
Reflection
Agency and control
Discourses as social constructions
Ramla, Ed and Jonathan: sticking to principles
Subscribing to conflicting discourses
Reasons for adopting conflicting or apparently self-Othering discourses
Reasons for being taken in by statements about culture
Reflection
Competing worlds
Reflection
Nada, Jahan and Osama: getting it wrong?
The objectivist myth
Reflection
The essentialist discourse in ‘science’
Nada, Osama, Theobald and Jahan: ‘shall we share our cultures?’
Non-essentialist multiculturalism, third space and hybridity
Essentialist diversion to blocked spaces
Food and costumes
Reflection
Alphonse and Bernice: the problem with talking about ‘culture’
Reflection
Managing and undoing discourses
Reflection
Further reference
Notes
8 Prejudice
Naï ve discourses of culture
Reflection
Martha and Katya: behaviour in meetings
Reflection
Francisca, Hande and Gita: missing home, belief and disbelief
Polarisation
Ambivalence and struggle
Reflection
Alicia, Stefan and banter
Reflection
Further reference
Notes
9 Cultural travel and innovation
Reflection
John abroad: politeness and space
Reflection
Safa and her friends: cherries, paying and serving
Reflection
Making innovation work
Reflection
Contestation, acceptance and rejection
Safa – ‘when are you going back?’
Cultural belief and disbelief
Reflection
Achieving interculturality
Further reference
Notes
References
Index
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Tags: Adrian Holliday, Understanding Intercultural, Communication Negotiating


