Understanding Intercultural Communication Negotiating a Grammar of Culture 2nd edition by Adrian Holliday ISBN 1351139509 9781351139502

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ISBN 10: 1351139509
ISBN 13: 9781351139502
Author: Adrian Holliday

Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including: the positive contribution of people from diverse cultural backgrounds; the politics of Self and Other which promote negative stereotyping; the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership. Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday’s own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.

Understanding Intercultural Communication Negotiating a Grammar of Culture 2nd Table of contents:

1 The grammar of culture

Cultural negotiation

Underlying universal cultural processes

Particular social and political structures

Particular cultural products

How the grammar is used

Further reference

Note

2 Cultural practices

‘Foreigners’ and ‘newcomers’

Examples and factors

How to behave

Anna visiting Beatrice’s family

Statements, resources and trajectories

Small culture formation on the go

Being successful – negotiating Self versus integration

Fallacy of cultural harmony

Global positioning and being Othered

Reflection

Dima and Christoff: future in-laws

Difference, then flexibility

Dima and Christoff: the issue with Facebook

Centred globalisation

De-centred globalisation

Reflection

Misunderstanding, Othering and achieving interculturality

The problem with ‘values’

Seductive statements about culture and easy answers

Positive understanding: appreciating complexity and finding the threads

Reflection

Further reference

Notes

3 Investigating culture

Approaching the unfamiliar and foreign

Against understanding

In favour of understanding

Francisca, Gita and Hande: looking for an intercultural methodology

Statements, positioning and discourses of culture

Essentialist discourse

Critical cosmopolitan discourse

Cultural resources

Underlying universal cultural processes

A constructivist qualitative approach

The problem with stereotypes and a centred approach

‘West versus the rest’ discourse

Reflection

Ivonne preparing to go abroad

Unresolved issues

Reflection

Opening up to complexity

Ivonne, Jung and Lan: using previous experience

Reflection

Asking ethnographic questions

Ivonne and Lan: complex views about eating

Reflection

Ethnographic narrative writing

Further reference

Notes

4 Constructing culture

Abi and Tomos: making a cultural event

Collaboration in small culture formation on the go

Reflection

Routinisation

Rituals

Reflection

Engineering conformity in the workplace

Reification

Dualities

Reflection

Self and Other

Idealisation and demonisation

Reflection

Small culture formation on the go

Cultural travel

What we imagine

Reflection

Further reference

Notes

5 Dialogue with structure

Essentialist statements versus observation

The case of Confucianism and critical thinking

The West as steward discourse of culture

Jenna and Malee and critical thinking

The university and tutors

Jenna and Malee

Reflection

Essentialism

Reflection

Jenna, Bekka and Malee: ‘assimilation’ and ‘Westernisation’

Reflection

Loss or development

Modernisation and globalisation

Reflection

Cultural traps

Creative cultural behaviour

Duality

Reflection

Further reference

Notes

6 Grand narratives of nation and history

Ivonne, Chung and Ning: simple things about food

Invention

Reflection

Stefan, Alicia and Roxana: ‘it’s what you wear’

Blind spots in criticality

Reflection

Kay and Pushpa: sociological blindness

Reflection

Types and solutions

Alicia: critical reading

Reflection

Taking stock

Orientalism

Reflection

Further reference

Notes

7 Discourses of culture

Discourses

Gains, losses and power

Reflection

Agency and control

Discourses as social constructions

Ramla, Ed and Jonathan: sticking to principles

Subscribing to conflicting discourses

Reasons for adopting conflicting or apparently self-Othering discourses

Reasons for being taken in by statements about culture

Reflection

Competing worlds

Reflection

Nada, Jahan and Osama: getting it wrong?

The objectivist myth

Reflection

The essentialist discourse in ‘science’

Nada, Osama, Theobald and Jahan: ‘shall we share our cultures?’

Non-essentialist multiculturalism, third space and hybridity

Essentialist diversion to blocked spaces

Food and costumes

Reflection

Alphonse and Bernice: the problem with talking about ‘culture’

Reflection

Managing and undoing discourses

Reflection

Further reference

Notes

8 Prejudice

Naï ve discourses of culture

Reflection

Martha and Katya: behaviour in meetings

Reflection

Francisca, Hande and Gita: missing home, belief and disbelief

Polarisation

Ambivalence and struggle

Reflection

Alicia, Stefan and banter

Reflection

Further reference

Notes

9 Cultural travel and innovation

Reflection

John abroad: politeness and space

Reflection

Safa and her friends: cherries, paying and serving

Reflection

Making innovation work

Reflection

Contestation, acceptance and rejection

Safa – ‘when are you going back?’

Cultural belief and disbelief

Reflection

Achieving interculturality

Further reference

Notes

References

Index

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Tags: Adrian Holliday, Understanding Intercultural, Communication Negotiating