Visual Communication Understanding Images in Media Culture 1st edition by Giorgia Aiello, Katy Parry – Ebook PDF Instant Download/Delivery: 1412962242, 978-1412962247
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Product details:
ISBN 10: 1412962242
ISBN 13: 978-1412962247
Author: Giorgia Aiello, Katy Parry
In today’s digital media environment we are creating and consuming more images than ever before. From the importance of image in politics, to the ubiquity of the ‘selfie’ across social media platforms, visual communication is increasingly central to our everyday mediated lives.
It is more important than ever to examine the social and cultural implications of mediated images – but how can we really interrogate the work that images do?
Visual Communication: Understanding Images in Media Culture provides a theoretical and empirical toolkit to do just that. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying a diverse range of methods to your own work. The book:
- Illustrates multiple perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis.
- Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption.
- Brings theory to life with a host of original case studies, from celebrity videos on YouTube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images.
- Shows you how to combine approaches and methods to best suit your own research questions and projects.
An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.
Visual Communication Understanding Images in Media Culture 1st Table of contents:
1 Introduction
2 Understanding images in media culture: methodological considerations
Part I Identities
3 Envisioning the self in digital media
4 Communicating visions of collective identity
5 Ways of seeing difference beyond stereotypes
Part II Politics
6 Images of politicians in the public sphere
7 The visual spectacles of protest and activism
8 Picturing international conflict and war
Part III Commodities
9 The visual attractions of advertising and promotional culture
10 Visualizing lifestyles as commodities
11 Brands as visual experiences
12 Conclusion
References
Index
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Tags: Giorgia Aiello, Katy Parry, Visual Communication, Media Culture