Welcome to Hospitality An Introduction 1st edition by Kaye Chon, Thomas Maier 1111780684 9781111780685

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ISBN-10 ‏ : ‎1111780684 

ISBN-13 ‏ : ‎ 9781111780685 

Author:  Kaye Chon, Thomas Maier 

Welcome to Hospitality: An Introduction provides a detailed description of the many facets of the Hospitality and Tourism sector, including tours and travel, hotels, restaurants, culinary, casino operations, cruises, and the recreation and leisure industries. Personal profiles of industry leaders highlight the wide range of career opportunities available in the field. The authors discuss the Hospitality and Tourism industry’s evolution toward increased internationalization and integration. Industry Insight vignettes offer a behind-the-scenes view of real-life job tasks and career success stories. Each chapter features practical case study scenarios, including business and social attitude comparatives, advertising and marketing messaging, financial modeling, and competitive analysis formulation. New To This Edition: Expanded coverage of industry career opportunities, a comprehensive new chapter on the Gaming Industry, and expanded coverage of Events Management.

Welcome to Hospitality An Introduction 1st  Table of contents:

Part 1: The Spirit of Hospitality
Chapter 1: Welcome to the Hospitality Industry
The Scope of the Hospitality Industry
Service—The Mission and Product of Hospitality
Pursuing Opportunities in Hospitality
Summary
Endnotes
Check Your Knowledge
Apply Your Skills
What Do You Think?
Case Study
Chapter 2: Travel and Tourism: Partners with Hospitality
The Relationship of Hospitality to Travel and Tourism
Marketing and Promoting Tourism and Travel
The Effects Of Hospitality, Tourism, and Travel
Summary
Endnotes
Check Your Knowledge
Apply Your Skills
What Do You Think?
Case Study
Part 2: Lodging
Chapter 3: Dynamics of the Lodging Industry
The Evolution of Lodging Facilities
Classifying Lodging Properties
Types of Lodging Ownership
Marketing
Summary
Endnotes
Check Your Knowledge
Apply Your Skills
What Do You Think?
Case Study
Chapter 4: Hotel Development
An Overview of the Process
Choosing the Right Location
Assessing Feasibility
Fiscal Commitment to the New Hotel
Design of the New Hotel
Summary
Endnotes
Check Your Knowledge
Apply Your Skills
What Do You Think?
Case Study
Chapter 5: Hotel Management and Operations
Basic Management Structure
Human Resources Management Issues
Producing an Efficient and Profitable Operation
Referrals and Ratings Systems
Summary
Endnotes
Check Your Knowledge
Apply Your Skills
Internet Exercises
What Do You Think?
Case Study
Part 3: Foodservice
Chapter 6: Hospitality and the Foodservice Industry
The Relationship of Market, Concept, and Menu
Contemporary Commercial Foodservice Concepts
Restaurant Ownership
Commercial Restaurants Within Other Businesses
Contemporary On-Site (Institutional) Foodservice
Summary
Endnotes
Check Your Knowledge
Apply Your Skills
Internet Exercises
What Do You Think?
Case Study
Chapter 7: Introduction to Culinary Arts
Historical Overview of Cooking and the Culinary Arts
Elements of American and European Fine Dining
Menu Planning and Development
The Production Cycle
Social Issues
Summary
Endnotes
Check Your Knowledge
Apply Your Skills
Internet Exercises
What Do You Think?
Case Study
Chapter 8: Beverage Management
Trends in Beverage Consumption
Wines
Liquors
Malt Beverages
Risk Management and Liquor Liability
Summary
Endnotes
Check Your Knowledge
Apply Your Skills
Internet Exercises
What Do You Think?
Case Study
Part 4: Specialized Segments of the Hospitality Industry
Chapter 9: Meetings, Conventions, and Special Events
Meetings, Conventions, and Expositions
Opportunities in the Meetings Industry
Sports Management Career Opportunities
Summary
Endnotes
Check Your Knowledge
Apply Your Skills
What Do You Think?
Case Study
Chapter 10: Recreation and Leisure
Managing Leisure Segments of the Hospitality Industry
Novel Lodging Facilities
Clubs
Health and Wellness Facilities
Recreational Facilities
Summary
Endnotes
Check Your Knowledge
Apply Your Skills
Internet Exercises
What Do You Think?
Case Study
Chapter 11: Global Gambling and Casino Operations
History of Gambling and Current Status
Major Players in America
The Pros and Cons of Gambling
Similarities and Differences Between Casinos and Other Hospitality Operations
Security and Surveillance
Power Structures
Budgets and Finance
Casino Customers
Casino/Resort Organizational Structure
Mechanicals or Slots
Slot Service Personnel
Summary
Endnotes
Check Your Knowledge
Apply Your Skills
Internet Exercises
What Do You Think?
Case Study
Part 5: The Future and You
Chapter 12: Globalization and the Future of Hospitality
Economic Climate
Demographics and Socioeconomic Trends
Technological Innovations
Government Regulation and the Hospitality Industry
Unions
Focus on the Future
Trends
Ethics in Hospitality
Summary
Endnotes
Check Your Knowledge
Apply Your Skills
Internet Exercises
What Do You Think?
Case Study
Chapter 13: Building for Success
Some Basic Business Skills
Steps to a Career in Hospitality
Getting the Job
Summary
Endnotes
Check Your Knowledge
Apply Your Skills
Internet Exercises
What Do You Think?

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