Instant download What Is Marketing pdf, docx, kindle format all chapters after payment.
Product details:
- ISBN 10: 1633690342
- ISBN 13: 9781633690349
- Author: Harvard Business Review; Alvin J. Silk
Table contents:
Part I: Analyzing Market Opportunities
1. Marketing Strategy
2. Understanding Consumer Behavior
Part II: Developing Marketing Strategies
3. Marketing Segmentation, Target Market Selection, and Positioning
4. Product Policy
5. Going to Market
6. Marketing Communications and Promotions
7. Optimal Pricing
Part III: Implementing Marketing Strategies
8. Personal Selling and Sales Management
9. Managing Customers
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