The Handbook of Applied Communication Research 2 Volume Set 1st editon by Dan OHair, Mary John OHair ISBN 1119399858 9781119399858

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ISBN 10: 1119399858
ISBN 13: 9781119399858
Author: H. Dan O’Hair; Mary John O’Hair

An authoritative survey of different contexts, methodologies, and theories of applied communication The field of Applied Communication Research (ACR) has made substantial progress over the past five decades in studying communication problems, and in making contributions to help solve them. Changes in society, human relationships, climate and the environment, and digital media have presented myriad contexts in which to apply communication theory. The Handbook of Applied Communication Research addresses a wide array of contemporary communication issues, their research implications in various contexts, and the challenges and opportunities for using communication to manage problems. This innovative work brings together the diverse perspectives of a team of notable international scholars from across disciplines. The Handbook of Applied Communication Research includes discussion and analysis spread across two comprehensive volumes. Volume one introduces ACR, explores what is possible in the field, and examines theoretical perspectives, organizational communication, risk and crisis communication, and media, data, design, and technology. The second volume focuses on real-world communication topics such as health and education communication, legal, ethical, and policy issues, and volunteerism, social justice, and communication activism. Each chapter addresses a specific issue or concern, and discusses the choices faced by participants in the communication process. This important contribution to communication research: Explores how various communication contexts are best approached Addresses balancing scientific findings with social and cultural issues Discusses how and to what extent media can mitigate the effects of adverse events Features original findings from ongoing research programs and original communication models and frameworks Presents the best available research and insights on where current research and best practices should move in the future A major addition to the body of knowledge in the field, The Handbook of Applied Communication Research is an invaluable work for advanced undergraduate students, graduate students, and scholars.

The Handbook of Applied Communication Research 2 Volume Set 1st Table of contents:

Part 1: Theoretical Perspectives

1 Inoculation Theory as a Strategic Tool

Introduction

Overview of Inoculation Theory

Contextual Application

Inoculation Message Design

Conclusion

References

2 Addressing Life Transitions of Aging

Indigenous Theory: Kaumātua Mana Motuhake

Communication (and Related) Theory

The Tuakana‐Teina/Peer Educator Program

Implications and Future Directions

References

3 Connecting Attitudes and Motivating Behavior

Vested Interest Theory

Recent Theoretical Developments

VIT in Applied Contexts

Future Directions in Theory Development

Conclusion

References

4 A Comparative Analysis of Theoretical Propositions Focusing on Apologia

Situational Crisis Communication Theory

Image Repair/Image Restoration

SCCT and Image Repair Applied

Future Directions

References

5 Applying Social Marketing Strategy to Social Change Campaigns

Introduction

Overview of Social Marketing and Definition

Contextual Application

Designing and Implementing a Social Marketing Campaign Strategy

Conclusion

References

6 Engaged Communication Scholarship

Engaged Communication Inquiry

References

7 The Role of Negative Emotions in Applied Communication Research

Fundamentals of Emotion

Theories of Affect

Anger

Fear

Guilt

Conclusion

References

Part 2: Media, Data, Design, and Technology

8 Adventures in “Big Data” Application in Strategic Applied Communication Research, Theory, and Method

Introduction

What Are Data?

Data Sets

Problems Associated with HDBD and CGBD Data Sets

HDBD and CGBD Case Studies

Addressing Applied Communication CGBD

Review

References

9 Serious Games as Communicative Tools for Attitudinal and Behavioral Change

Introduction

Games as Communicative Tools for Intervention and Change

Mechanisms Underlying the Effects of Serious Games

Considerations for the Design and Evaluations of Serious Games

Conclusion

References

10 Leveraging Social Media for Applied Problems

Social Media and Big Data

Surveillance Dashboards for Data Analytics

SMART Case Studies

Conclusions

References

11 Exploring Applied Practices in Entertainment Marketing

Product Placements: An Overview

Concluding Remarks

References

12 Enhancing Public Resistance to “Fake News”

Defining and Understanding “Fake News”

Motivations and Dimensions of “Fake News”

Impact of “Fake News”

Public Susceptibility

Efforts to Combat “Fake News”

Inoculation as Antidote to “Fake News”

Conclusion

References

13 Data Visualization for Health and Risk Communication

Introduction

Research on Data Visualization

Relevant Theoretical Frameworks

Conclusions and Future Directions

References

14 Visual Communication as Knowledge Management in Design Thinking

What Is Design Thinking?

Design Thinking in Reality

Knowledge Management within Design Thinking

Visual Communication within Design Thinking Tools

Conclusion

References

Part 3: Organizational Communication

15 Communication Technology and Organizational Life

Theories Guiding Applied Technology and Work Research

Workers and Communication Technology Use at Work

Applied Communication and Big Data in Organizations

Future Directions

References

16 Understanding Maxcers

Academic Research: From Opinion Leaders to Maxcers

Industry Work: How Are Influencers Identified in the Real World?

Strategies for Using Influencer Feedback in Marketing Research

The Maxcer Strategy for Identifying Key Influencers

Maxcer Pilot Study

Conclusion

References

17 The Intersections of Organizations, Health, and Safety

High Reliability Organizations

Designing Interventions in/for HROs

Case: Firefighters and Cancer Reduction—Clean Gear as the New Badge of Honor

Practical Issues and Challenges

Future Directions

Conclusion

References

18 Anticipatory Model of Crisis Management and Crisis Communication Center (CCC)

Crisis Communication Center

Anticipatory Model of Crisis Management

The CCC’s Role in Research Translation

CCC as Intermediary

Recommendations

Implications

Conclusion

References

19 Communication Challenges of Volunteers

Communication Challenges of Volunteers

Background on Volunteering

Volunteers’ Movement In and Out of Volunteer Roles

Discussion

References

20 Towel Cards Revisited

Introduction

Defining Environmental Communication

A Short History of Corporate Environmentalism

Sociological Approaches in the Study of Towel Cards

Psychological Approaches in the Study of Towel Cards

Conclusion

References

Part 4: Risk and Crisis Communication

21 Discourse of Renewal

Discourse of Renewal

Applications of Discourse of Renewal

Challenges and Course Corrections

Strengths, Limitations, and Future Directions

References

22 Visual Framing of Conflict and Terrorism in the MENA Region

Visual News Research

Visual Framing

Visuals of Risk and Crisis in the Middle East

Conclusion

References

23 Revisiting the Best Practices in Risk and Crisis Communication

Best Practices in Risk and Crisis Communication

Case Study Methodology

Analysis and Discussion

Recommendations

Conclusion

Acknowledgments

References

24 Evolving Coverage of Risk in the Mass and Social Media

The Role of the Media

Mass Media Risk Coverage

The Internet and the Emergence of Social Media Coverage of Risk

An Example of Evolving Media Coverage of Radiation and Nuclear Accidents

Conclusion

References

25 Terror Management Theory Perspectives on Applied Communication Research

Terror Management Theory

Hypotheses

Terror Management Processes and the Need to Belong

The Anxiety‐Buffering Function of Close Attachments

Self‐Construal and Distal Terror Management Defense

Terror Management Theory and Prosocial Behaviors

Future Applications

Conclusion

References

26 The Consequences of Risk Amplification in the Evolution of Warning Messages during Slow‐Moving Crises

Hurricane Warning Messages

Method

Analysis

Conclusions

Implications

Summary

References

27 Psychological Reactance and Persuasive Message Design

Psychological Reactance, Self‐Determination, and Autonomy

Measurement

Health Communication Applications

Conclusion

References

Volume 2

List of Contributors

Applied Communication ResearchAn Engaging Process

Engaged Scholarship

Organization

References

Part 5: Education and Instructional Communication

28 Effective Superintendents

Public Education in the United States

Challenges Faced by Superintendents

Superintendent Role Characteristics

Redesigning Organizational and Social Architecture of School Districts

Future Directions

References

29 Narrativity in Instructional Communication

Narrativity in Human Communication

What Is a Narrative?

Stories and Narratives in Instructional Communication

Nature of Knowledge and Curriculum

Narrativity in Subject Instruction

Mathematics

Science

Persuasive Power of Narratives

Narrative Nature of Knowledge Construction

Identity Narratives in Instruction

Conclusion and Discussion

References

30 How Data Guides Communication Within Democratic Organizational Change

Democratic Organizations

Democratic Decision Making

Applied Communication

The K20 Model for Democratic Organizational Change

Implications and Contributions

References

31 Communication Challenges of Creating Personalized, Learner‐Centered Instruction

Introduction

Rationale and Challenges

Teacher Researcher’s Perspective

Creating Personalized, Learner‐Centered Classrooms

Method and Data

Writing an Autoethnography

Findings

Reflections

Summary

References

32 The Power of Application in Learning Life Skills

Game‐Based Learning

Engaging Learners in Real‐World Experiences

The Value of Life Skills: Financial Literacy

Financial Literacy Education

Mind Your Own Budget

Method

Results

Conclusion

Acknowledgment

References

Part 6: Legal, Ethical, and Policy Issues

33 Communication Ethics as a Foundational Construct in Applied Communication Theory, Research, and Practice

Defining Parameters

Virtue

Utilitarianism—Consequences

Deontology—Principles

Future Research & Problematic Challenges for Ethics in Applied Communication

Conclusions from a Macro View: An Organizational Commitment to Ethics

References

34 Paternity Leave

Communication Theory of Identity (CTI)

Methods

Results

Discussion

Limitations and Future Directions

Conclusion

References

35 The Role of Popular Film in Fraternity Recruitment

Scheduling Greek Rush

Cost

Secrecy

Brief Overview of America’s Greek System

The Questions and Answers Informing This Study

Analysis of Each Film’s Moral Judgment of Fraternities

Two Possible Readings of These Frat Films

Six Recurring Campus Lessons from the Top 10 Frat Films

Conclusion

References

36 Sexual Harassment, Communication, and the Bystander

Sexual Harassment as a Legal Phenomenon

Sexual Harassment and Bystander Intervention: Setting an Agenda for the Next Generation of Scholars

Bystander Intervention Model

Engaging Culture

Emotions and Sexual Harassment

Constructive/Destructive Bystander Behaviors

Conclusion

References

37 Policy Communication

Theories and Methods

Central Issues

Pragmatic Implications

Conclusions and Future Directions

References

38 Applied Deception Detection

Defining Deception

Definitions of Deception Detection

Contexts and Applications

Deception Prevalence and Motives

Theories of Deception Detection

Review of Literature

Lie Detection Training

Practical Implications

Future Directions

Summary

References

Part 7: Strategies of Hope

39 Autoethnography as Applied Communication Research

Historical Context: Why Autoethnography?

The Human Sciences as Moral, Political, and Narrative

Toward a Poetic Science

Origins

Autoethnography and Applied Communication Research

A Synopsis of Autoethnographic Literature

Exemplar I: Microaggressions (Tony)

Exemplar II: Academic Practices (Arthur)

Conclusion

References

40 Communication Activism for Social Justice Research

Communication Activism Research Principles and Practices

Communication Activism Empirical Research

Communication Activism Research Studies

Conclusion

References

41 Rawabi

Introduction

Humans as Creators of Stories and Narratives

Rawabi

Method

Analysis

Findings

Discussion

Conclusion

Acknowledgment

References

Appendix A: Rawabi Interview Questions

42 Belonging in Practice

Social Support and Social Networks

CoP Theory Framework

Conclusion

References

43 Design and Interactional Challenges of Informal Justice Practices in the US

Brief Overview of Informal Justice

Grounded Practical Theory and Design Theory

The Practice of Small Claims Courts

The Practice of Mediation (in Small Claims Courts)

The Practice of Restorative Justice (in a University)

Reflections about Informal Justice

Proposals for Future Research and Development of the Practices

References

44 Storytelling and Progressive Action

Case Histories of Passion Works and Turn it Gold

An Overview of Narrative Sensibilities

A Model of Engaged Scholarship

Inquiry Practices

Concluding Reflections

References

Appendix A: WOUB consent form

Part 8: Health Communication

45 Meeting the Challenges of Communication and Uncertainty in Medical Care

The Importance of Communication and Uncertainty in Medical Care

Change and Continuity in Illness and Medical Care

Centering Communication and Uncertainty in Understanding Illness and Medical Care

An Agenda for Future Research

Conclusions

References

46 Obesity‐Related Health Information Sharing and Receiving Between Midlife Adults and Their Adult Children and Aging Parents

Health Information Sharing

Intergenerational Health Information Sharing

Health Information Receiving

Intergenerational Health Information Receiving

Potential Negative Outcomes Associated with Health Information Sharing and Receiving

Health Information Sharing and Receiving in Additional Dyadic Relationships

Conclusions

References

47 New Technologies and Health Communication

New Communication Technologies and Health Interventions

Mobile (M)Health Technologies and Health Communication

Social Media, Social Support Communities, and Health Outcomes

Challenges and Future Directions for New Technology and Applied Health Communication Research

Conclusion

References

48 The Effects of Media and Technology on Provider–Patient Interaction and Health Outcomes

Introduction

The Evolving Health Media and Technology Environment

The Evolving Provider–Patient Relationship

Media and ICTs in the Provider–Patient Interaction

Conclusion

References

49 Evidence‐Based Communication in Clinical, Mass Media, and Social Media Contexts to Enhance Informed Consent for Participation in Clinical Trials and Precision Medicine Initiatives

Introduction

Interventions to Improve Clinical Trial Accrual

Channels for the Delivery of Recruitment Messages

Precision Medicine: An Unprecedented Communication Challenge

Ethical Considerations in Clinical Trial Communication

Future Research

Conclusion

References

50 The Communicative Ecology of End of Life Care

Introduction

Ecological Model of EOL Communication

Toward Improving Communication

Conclusion

References

51 Air Pollution and Health in China

Introduction

Characterizing Risks and Crises Warning Messages

Distinguishing Environmental and Health Risks

Case Study: Air Pollution as an Environmental Hazard and Serious Health Risk

Implications

Recommendations

References

52 Converging Innovations in Health Communication and Public Health

Introduction

Individual‐Level Analysis: Assumptions and Limitations

A Modern Applied Health Communication Perspective Addresses Three Conditions: The Example of Community Structure Theory

The Contribution of an SDH Perspective from Public Health

Social Inequality: A Central Focus of the Social Determinants of the Health Approach

Focusing on a Specific Social Determinant of Health: Social Capital

Cross‐National Indicators: Measuring Social Capital at Individual and Collective Levels

How Health Communication Can Promote Social Capital

Concrete Recommendations for Change

References

53 The Emerging Area of E‐health Communication Research

The Emergence of E‐health Communication Inquiry

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