Winning in Emerging Markets

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Product details:

• ISBN 10: 1422157865
• ISBN 13: 9781422157862
• Author: Tarun Khanna; Krishna G. Palepu
  

The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice. The authors argue that the primary exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectual-property adjudication, data research firms) that facilitate efficient business operations. While such “institutional voids” present challenges, they also provide major opportunities-for multinationals and local contenders.

Table contents:

Part I: Conceptual Introduction
Chapter One: The Nature of Institutional Voids in Emerging Markets
Chapter Two: Spotting and Responding to Institutional Voids

Part II: Applications
Chapter Three: Exploiting Institutional Voids as Business Opportunities
Chapter Four: Multinationals in Emerging Markets
Chapter Five: Emerging Giants: Competing at Home
Chapter Six: Emerging Giants: Going Global
Chapter Seven: The Emerging Arena

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