What Customers Crave How to Create Relevant and Memorable Experiences 1st Edition by Nicholas J. Webb – Ebook PDF Instant Download/Delivery: 0814437818, 9780814437810
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Product details:
ISBN 10: 0814437818
ISBN 13: 9780814437810
Author: Nicholas J. Webb
What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you’re well on your way to success.
What Customers Crave How to Create Relevant and Memorable Experiences 1st Table of contents:
Part One: What You Need to Know About the Customer Experience
Chapter 1: The Advent of “Exceptional” Customer Service
Chapter 2: Bring Home the Bacon: The Value of Customer Types
Chapter 3: The Journey to Exceptional Customer Service Experiences
Chapter 4: Getting Down to the Nitty-Gritty: Why, Who, and What What
Chapter 5: Innovating Excellence
Chapter 6: Innovation: A Collaborative Process
Part Two: Mapping Your Customer’s Journey
Chapter 7: The Pre-Touchpoint Moment
Chapter 8: The First Touchpoint Moment
Chapter 9: The Core Touchpoint Moment
Chapter 10: The Perfect Last Touchpoint Moment
Chapter 11: The In-Touchpoint Moment
Chapter 12: Technology and the Future of Customer Experience
Chapter 13: Your Roadmap to What Customers Crave
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Tags: Customers, Relevant, Memorable, Webb Nicholas